Strategy

The harder the problem, the more excited our team becomes to think about a solution.

It all starts with Strategy. We consider your specific challenge and develop answers that will motivate your target audience to action. As strategic thinkers, we have an external focus.

Deep Insights That Motivate

The B2B “Thinkprocess” follows a specific set of steps in developing the best communications strategy in a form our clients like because it quickly determines the most compelling message to use in all their marketing and advertising. We achieve top-of-mind awareness and bottom-line results.

Key Benefits That Matter

We develop a series of critical benefits that are important to your customers. Based on these benefits, we develop a creative strategy. B2B Think develops it based on input from the client, research findings, and other information. It serves as the foundation for positioning the client in the marketplace. The creative strategy is then detailed in a creative work plan.

Honed to a Diamond Edge

Over the years, we’ve worked for the best and learned from the best. Today, B2B Think possesses the kind of institutional knowledge that Fortune 500 companies and Federal Government agencies have depended on at the highest levels.

Execution

Think about it. What good is a great idea if you can’t execute it properly? Great execution is what separates the winners from the losers.

B2B Think has a long track record of executing various communication strategies across many industries. We estimate that our team has executed several billion dollars in advertising, marketing, and communication budgets for the world’s leading brands.

We Have Seen It All

We’ve helped businesses improve their equity values prior to acquisition, brought new products to market, and stewarded numerous challenger brands to market leadership. The key to these outcomes is not strategy alone but the ability to ensure the work required is done by expert talent. That is our B2B Think difference.

Matching Matters

Execution boils down to having the right message, to the right target, at the right time, and in the right place. Context and relevancy are important criteria in this brave new world of B2B marketing. Our talented team works together to make sure the right message reaches the right audience in the most efficient way possible.

Growth Emanates from Action

As part of our engagements, we take critical responsibility for the actions that will move the needle. We’re part advertising agency, part business consultant, part life coach, and part drill instructor. With most teams, the heavy lifting is done for you by our staff (for whom these types of things are second nature.) This ensures that we achieve the objectives we succinctly spell out in each and every “Thinkplan” that we design for our clients.

Enablement

Sales enablement lets companies focus on their strengths – solution selection, proposal, and conversion.

Companies facing long and highly considered purchase sales cycles must expend talent and energy to execute complex activities. They must attract, identify, qualify, nurture, and then transfer into a sales cycle to propose and close. The entire process can be overwhelming and taxing on even the most seasoned and veteran sales teams.

We embed and integrate

That’s where our talents come in with sales enablement. The B2B Think sales enablement process focuses your internal sales resources on the 20% of activities that will lead to 80% growth and revenue increase. Our team focuses on attraction, identification, qualification, and nurturing. All of these activities are vitally important to deliver to your sales team the leads that are prime to be proposed and closed.

Red Zone Handoffs

B2B Think has the processes, the systems, and the talent to identify, nurture, and empower sales teams to perform better. We work with sales teams to deliver recurrent and predictable revenue. In terms of a football game, B2B Think will get the ball to the two-yard line and then ensure that sales can run it in for a score. For companies with very high-performing sales teams, we maximize their strengths in converting prospects into delighted customers.

We Nurture You Apply Solutions

The result is that your sales team cannot help but become high-energy and enthusiastic as it moves from proposal discussion on a routine basis. It allows the sales team to develop deep skills in the final stages of the sales cycle. As your growth partner, we must understand firsthand how the attraction and qualification mechanisms we’re deploying work. It allows us to refine and adapt campaigns and strategies faster.

Growth

All companies want growth, but not all companies are committed to growth.

Growth means doing things tomorrow that you probably aren’t doing today. Growth means change, and change is sometimes scary and never easy. That fear is essentially what keeps companies from growth. Fear of the unknown. Fear of not knowing the path. Fear of doing the wrong things. Fear of loss. Confidence comes from knowing the direction and having a way of measuring progress. Our processes and people provide that confidence.

Process Not Luck

Corporate growth is largely a process. Companies go through stages. What makes a startup get to five or ten million dollars is not the same set of actions that will allow that company to go to 100 million or a billion dollars.

Data Informs Strategy

At B2B Think, we’re very focused on that process and data-driven. In the end, the process is straightforward: we strategize, we deploy, we evaluate, we deploy again, we evaluate, we deploy again, and this continues as the company grows. At B2B Think, we have the systems and processes to enable companies to know what’s working and what’s not.

Iterative and Evolutionary with Increasing Returns

You may have heard of the “Pareto Principle” or the “80/20” rule. If you could just do the 20% (that matters), you would get 100% of the results desired about with 1/5th the effort. Unfortunately, that’s not possible, however, at B2B Think, we have a process for constantly determining what is in that 80% we need to change. You can’t escape the inefficiency, but you can constantly trim away the inefficiency and grow the company through evolution.

TESTIMONIALS

Bill Chase (Actron Manufacturing)

Over the past year I’ve been working directly with Bryan and his team and I must say they are on top of their game. Always presenting cutting edge ideas while helping to grow our customer base in the various fields in which our products are intended. They have been a great team to work with and have been very professional every step of the way.

Dino Dogan (Tangoe)

Bryan is a consummate professional. Smart, driven, and extremely knowledgeable. You’re in good hands with Bryan.

Director, Regional Airport Development Corporation

Bryan’s team turned the arrow in the right direction. In the past two years of working together, they increased our emplanements from 30% to consistently over 80%.

Want to think better, grow bigger?

Let’s Chat!
Schedule A Think Session

Call us to discuss details!

(612) 284-1492